Fashion Meets History

Gucci Museum & Garden Tickets 2025

Discover the house of Gucci in the heart of Florence. Set inside the medieval Palazzo della Mercanzia on Piazza della Signoria, Gucci Garden blends archives, contemporary installations and playful multimedia rooms. Wander through iconic gowns, accessories and campaign imagery, then browse the exclusive boutique for limited editions available only here.

  • Timed, mobile-friendly entry — skip the onsite ticket queue
  • Rotating exhibitions from Gucci’s archives and creative studio
  • Immersive rooms with film, sound and light
  • Exclusive Gucci Garden boutique with Florence-only pieces
  • Optional dining at the adjacent Gucci Osteria (book early)
  • Compact museum — plan 45–75 minutes for a relaxed visit
★★★★☆ 4.7/5 (5,000+ fashion fans)
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Gucci Garden exhibition rooms inside Palazzo della Mercanzia, Florence

Top-Selling Gucci Museum Tickets 2025

See Florence through a fashion lens. Choose fast mobile entry to Gucci Garden, pair it with a guided style walk, or go VIP with a private itinerary that blends museums, ateliers and the exclusive Gucci boutique.

Fashion history walk with Gucci Garden ticket

Gucci Garden Ticket + Fashion History Walk

Top rated

★★★★☆ 4.30 (82)

Follow a style expert past artisan workshops and designer storefronts, then step inside Gucci Garden with a timed ticket for the latest installations.

  • Guided walk
  • Timed entry
  • Small group
From €71.20 per person
Check availability
Private fashion tour with Gucci and Ferragamo museums

Private Couture Trail: Gucci & Ferragamo

Private tour

★★★★★ 4.91 (11)

A tailor-made fashion journey with your own guide. Visit Gucci Garden and Ferragamo Museum, hear insider stories, and customise stops to your taste.

  • VIP entry
  • Custom route
  • Expert guide
From €205 per group
Check availability
Made in Italy private luxury fashion tour ending at Gucci Garden

Made-in-Italy Luxury Circuit

New 2025

★★★★★ 5.0 (first reviews)

Half-day private experience celebrating Italian craftsmanship — ateliers, flagship stores and a stylish finale at the Gucci Garden boutique and museum.

  • Luxury focus
  • Stylist host
  • Half-day
From €300 per group
Check availability

Gucci Museum Tickets 2025 — What to Book & How to Visit

Inside the historic Palazzo della Mercanzia, Gucci Garden mixes fashion archives, experimental installations and an exclusive boutique. Pick a quick timed entry, deepen the story on a guided fashion walk, or reserve a VIP private tour for a tailor-made couture day in Florence.

Gucci Garden skip-the-line ticket

Timed Entry — Gucci Garden

Scan-and-go mobile ticket to exhibition rooms and the Garden boutique.

From €15 per adult

Book Entry
Fashion history walk ending at Gucci Garden

Fashion Walk + Museum Ticket

Story-rich stroll through Florence’s ateliers, ending with Gucci Garden access.

From €71.20 per adult

Book Guided Walk
Private luxury fashion tour Florence

Private Couture Tour

Half-day with a stylist-guide, VIP museum entry and boutique time built around you.

From €300 per group

Book Private Tour
Gucci Garden and Uffizi combo tour

Uffizi + Gucci Garden Combo

From Botticelli to bamboo-handle bags—link Renaissance art with modern design.

From €85 per adult

Book Combo

Gucci Garden & Museum Ticket Prices in 2025

Entry €15 · Fashion Walk €71.20 · Combo €85 · Private Tour €300 (group).

  • Timed Entry: €15 (adults) — quick museum access.
  • Fashion Walk + Museum: from €71.20 per person.
  • Uffizi + Gucci Garden Combo: from €85 per person.
  • Private Couture Tour: from €300 per group.
  • Child reductions where offered; final price shown at checkout by date/time.

What Included & Booking Tips for Gucci Garden & Museum?

Mobile QR tickets, boutique access, optional Osteria add-on—book weekends early.

  • All current exhibition rooms plus access to the Garden boutique.
  • Mobile QR ticket—arrive 10–15 minutes early to scan and enter.
  • Some tours include headsets; check inclusions on the product page.
  • Weekends and holidays sell out—secure preferred times several days ahead.
  • Consider morning slots for gentler crowds and easier photos.

Gucci Garden & Museum Dress Code & Visit Length

Smart-casual works best; allow 60–90 minutes for exhibits, longer with shopping.

  • Smart-casual attire aligns with the venue’s ambience.
  • Photography for personal use is welcome; avoid flash in sensitive rooms.
  • Plan 1–1.5 hours for the museum; add 30–45 minutes if shopping the boutique.
  • Dining at Gucci Osteria requires a separate reservation.

Gucci Garden & Museum Facilities & Accessibility

Step-free access, lifts, cloakroom and baby-changing area available.

  • Wheelchair-friendly routes with elevator access to all public floors.
  • Cloakroom for small items; large luggage is not allowed inside.
  • Baby-changing facilities on the ground level.
  • Service animals are welcome.

Gucci Garden & Museum Location & Opening Hours

Piazza della Signoria 10 · typically 10:00–19:00 · last entry ~18:00.

Address: Piazza della Signoria, 10, 50122 Firenze FI.

Hours: Usually 10:00–19:00; hours may vary by exhibition or event.

Closed on 25 December and 1 January; reduced hours may apply on local holidays.

How to Get at Gucci Garden & Museum?

5 minutes from Uffizi; buses C1/C2 to Piazza della Signoria; easy walk from Duomo.

  • Walk: 5 minutes from Uffizi, 10 minutes from the Duomo.
  • Bus: C1 or C2 to “Piazza della Signoria”.
  • Taxi: Drop on Via dei Gondi; short walk to the entrance.
  • Driving: Central ZTL restrictions apply—use tram or park outside the zone.

Build the Perfect Fashion Day with Gucci Garden & Museum

Mix Gucci Garden with Uffizi, leather workshops and a sunset rooftop aperitivo.

  • Morning Uffizi masterpieces → lunch → afternoon at Gucci Garden.
  • Leather workshop demo in Santa Croce, then boutique browsing.
  • Finish with sunset views at a rooftop bar near Piazza della Signoria.
  • Prefer insider access? Choose a private stylist-led itinerary.

Gucci Garden — Highlights You’ll Love

Vintage runway looks, immersive projection rooms and limited-edition pieces made only for Florence. Here are the crowd favourites to prioritise.

Gucci archive looks and red-carpet gowns

Archive Icons

Bamboo bags, horsebit loafers and red-carpet gowns across decades.

Immersive multimedia gallery inside Gucci Garden

Immersive Rooms

Bold projections remix classic prints into playful, cinematic spaces.

Michelin-starred Gucci Osteria in Florence

Gucci Osteria

Michelin-star cuisine in a jewel-box dining room—reserve ahead.

Exclusive boutique items at Gucci Garden

Garden Exclusives

Limited silks, stationery and scents you won’t find anywhere else.

Frequently Asked Questions

First time at Gucci Garden? Here are clear, up-to-date answers on prices, what’s included, accessibility, photography rules and the smartest ways to plan your 2025 visit.