Gucci Museum & Garden — History, Storyline & Essential Facts

A Florentine palazzo where fashion heritage meets playful art. Browse the archive, step into immersive rooms, and finish with boutique finds or a table at Gucci Osteria.

Skip-the-Line Entry €15

What You’ll See

Gucci Museum & Garden spreads across several intimate galleries in the Palazzo della Mercanzia. Expect a fast, fun journey through the brand’s icons—bamboo handles, horse-bit details, Flora prints—alongside short films, soundscapes and eye-catching installations.

Archive Icons

Handbags, luggage, ready-to-wear and accessories that shaped the Gucci look.

Immersive Rooms

Wrap-around projections and pattern “tunnels” perfect for quick photos.

Garden Boutique

Limited pieces available only here—silks, stationery and small gifts.

Gucci Osteria

Michelin-star kitchen by the Gucci Garden courtyard—reserve ahead.

Storyline — From Workshop to World Stage

  • 1921 — Guccio Gucci opens a leather workshop and store in Florence.
  • 1950s — Bamboo bag and horse-bit loafers become house symbols.
  • 2011 — Gucci Museo opens for the brand’s 90th anniversary.
  • 2018 — Reborn as Gucci Garden with refreshed exhibits and Osteria.
  • 2025 — New seasonal installations and capsule shows rotate through the year.

Visit Highlights

Compact & Easy

See the best of the collection in about 60–90 minutes—ideal between the Duomo and Uffizi.

Great for Photos

Color-rich rooms and patterned backdrops—non-flash personal photos are welcome.

Design Link-Ups

Panels explain how classic motifs evolved from travel goods to runway pieces.

Food & Fashion

Pair your slot with a lunch reservation for a relaxed, full experience.

Quick Tips

Go Early or Late

Opening time and after 17:00 are calmest; weekends get busy by mid-day.

Use the Phone Audio

The free app guide works well—bring earphones and a charged battery.

Travel Light

Small bags only in the galleries. Large luggage should be left in a nearby locker service.

Essential Facts

Opening Hours

Daily 10:00–19:00 (last entry ~18:00). Hours can vary for events.

Ticket Options

Entry €15 · Fashion Walk ~€71 · Uffizi+Gucci Combo ~€85 · Private tour from €300.

Access

Step-free routes and elevators available; service animals welcome.

Where

Piazza della Signoria 10. 5 min from Uffizi; buses C1/C2 stop nearby.

Book Your Florence Fashion Stop

Pick a timed ticket or join a guided walk for deeper stories and easy navigation.

Book Guided Walk ~€71